Marketing-Direct category archive

Real estate professionals recognize the importance of creating a distinctive image for themselves, their company and the properties they represent. A well designed real estate brochure can be used as an effective marketing piece that will inform prospective clients of the agent’s experience and notable accomplishments. High definition images and listing details can be displayed on quality paper stock to enhance the appeal of the property to prospective buyers.

Brochures have the distinct advantage of providing more space for detailed presentations. The agent can offer additional information about their hobbies and affiliations that may create connections with potential clients. When using a brochure to market a home, adding more photos can help a buyer determine their level of interest prior to requesting a showing.

Brochure Design

For agents in Detroit, real estate brochure design should always contain at least four essential elements regardless of the layout style. This includes using a recent appealing photo, adding the company logo, providing contact information and developing well written copy with a call to action.

There are several other important components that will help ensure that the brochure is effective in attracting the attention of potential clients.

- Match the Design Theme to the Property: Every brochure should contain a theme that serves to accentuate the agent, the company and the property itself. This revolves around the proper use of color, shading, photos and fonts.

- Utilize Every Page in the Brochure: While it is important to avoid cluttered designs, brochures for real estate can never provide too much information. With many different brochure printing sizes and folding options, each page can be used to further enhance the image of the agent and property.

- Create a Compelling Headline: Brochure readers are naturally drawn to the focal point of a brochure. A persuasive headline and an attractive image both serve to engage the reader and encourage them to learn more.

- Stress Benefits: The copy must always highlight the selling points of the property and the qualifications of the sales agent in a friendly but informative manner. The goal is to create a favorable impression and induce the potential buyer to take further action.

- Proofread the Material: It is extremely important to have several different people read through the brochure to check for errors prior to printing. Undiscovered grammatical and spelling mistakes can result in unnecessary time delays and added expense.

Printing

When the real estate brochure design is completed, printing shops can offer a variety of printing services. Their commitment to customer service and timely delivery will ensure that deadlines are met and that results exceed expectations.

First, you need to identify your target market and then you need to define your marketing campaign. This will determine the type of list you will be shopping for. In order to determine who your target market is, you need to understand who would be interested in your product or services.

While it is possible that a random person might come along and buy your product, it’s even more likely that someone who was targeted because there is some common ground between themselves and your product or service, would buy your product.

Things to think about when Purchasing Direct Marketing Lists…

Who are you trying to reach? Businesses? Consumers?
What are you offering? What are you trying to promote?
Where are you trying to reach? What’s the geography involved?
When do you want your message to go out and how frequently?
Why do you want to reach this audience specifically? What’s your objective
How do you want to reach your audience? Direct Mail, Telemarketing, Opt-in Email or SMS/Texting?
What’s your marketing budget for the list? Have you taken into consideration all costs involved for your project? Postage costs, printing costs etc.
Know the Different List Sources Available

The information provided for Direct Marketing Lists is collected in a variety of different ways. This will often affect the quality and price of the list.

Association – Professional or trade association membership buyers. Many of these individuals also purchase other offerings from their organizations.
Subscriber/Controlled Circulation – Magazine or continuity subscription buyers. Sometimes offered along with names of expired subscribers at a lower price.
Buyer – Proven buyers of a list owner’s product or service. Often offered with a “hot list” or “recent buyers” sub-file at an up-charge.
Compiled – Names of prospective buyers compiled by a third party. While not usually considered as productive as association, subscriber or buyer lists, compiled files can be effective.
Direct Response – Responders to past offers either by telemarketing, direct mail, TV/Radio, internet/online registration.
Understand Your List Price

Costs are determined by the list source, the select criteria, and the volume ordered.
Lists most often have a base price per thousand names, expressed as cost “/M”.
Options to ‘select’ other criteria such as geographic areas, job titles, industries, or other desired information are usually an additional cost/M
Processing & Delivery by email are charged for each order. These are direct charges for processing the order and then delivering the data electronically. Cost is a flat rate usually between $50-$95 regardless of the size of the list.