Internet Marketing and Print Marketing – The Right Advertising Mix 0
Despite the rising popularity and the increasing importance of internet marketing, many small business owners still consider print marketing a highly effective advertising method. Based on the national small business survey done by the FedEx Office dubbed Signs of the Times, 87 percent consider printed advertising materials to range from somewhat to very effective in gaining customers. Sixty-one percent of small businesses even deem traditional marketing strategies as more effective compared to online counterparts in reeling in customers.
Print Marketing, Deemed More Reliable than Internet Marketing
According to FedEx’s findings, small business owners are the ones who are most eager to lead the way when it comes to rising above the recession. Seventy-two percent of the respondents of the study in the US say that they will be behind the force of the economy’s recovery in the country this year. Those who have already recovered or were willing their small businesses to recover by the end of this year were recorded to have reached 51 percent. These business owners will not depend on internet marketing to get back on their feet though. They believe that traditional marketing strategies like using printed marketing materials like will be more instrumental in recovering their losses.
Forty-four percent of small business owners say they are setting up their plans on improving their communication efforts with clients and prospects through printed marketing materials like direct mails and newsletters. They are also extremely active in their efforts to leverage other tools used in traditional advertising. Forty-three percent are planning to use brochures while 39 percent are going for listings on yellow pages. Flyers, banners, signs, and posters got 37 percent each, while newspaper advertisements got 32 percent in the findings. These statistics show that small businesses will be relying more on what traditional marketing can bring them, instead on the offerings of internet marketing.
The tons of opportunities that small business owners have when it comes to marketing are among the primary reasons for their optimism in recovering their losses during the recession. Forty-two percent of the respondents of FedEx’s poll are thinking of hiking up their advertising and marketing budget within this year. Thirty percent say that they are planning to spend money on sales programs. The business owners that participated in the coming up of these figures is geared on using more traditional marketing schemes instead of internet marketing methods. This is despite the seeming popularity of online marketing in business advertising nowadays. This is probably because printed marketing materials could forge better communication between business owners and clients than any other online means.
Small business owners, who are planning to spend more on traditional marketing tools this year than on internet marketing, will be assured by the fact that 31 percent of the 34 percent who made cuts to their marketing budget last year suffered negative to extremely negative effects.
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Wes Towers of Omnific Design invites you to learn more about what it takes to make your small business a success. Check out http://smallbusinesskickstartactionplan.com/ for small business marketing strategies.