Online Fundraising For Nonprofits 0

Nonprofit revenues in the United States have fallen in recent years. In 2008, they took in a total of $1.9 trillion. In 2009 this had dropped by billions, and in 2010 the number will be still lower. Nonprofits are shutting down in some cases due to lack of funds. Others are staying open but cutting programs and letting workers go.

If nonprofits continue to suffer, it will harm our economy. Nearly 10% of our workforce is employed in the nonprofit sector. Projections estimate that by 2013 nearly a million nonprofit jobs will have been lost.

Because of this funding scare, many nonprofits are looking for new ways to raise money. The small scale fundraisers like bake sales and tournaments just won’t make up a shortfall on that scale. Instead, many nonprofits are turning to online fundraising instead.

There is a very simple system to online fundraising. Consumers are able to support their favorite nonprofit while shopping online. When a consumer makes a purchase at a participating merchant, such as Apple or BestBuy, a percentage of their total purchase is donated to their chosen nonprofit.

Via online fundraising, nonprofits have been able to raise millions of dollars in the past few years. The popularity of Internet fundraising is partly because it is so successful – but it is partly because it is free.

There’s no charge to setting up an online fundraising campaign. The nonprofit organization simply fills out a registration at an online fundraising website to start the ball rolling. Then, people can provide financial support when they shop at sponsoring sites.

Consumers are helping nonprofits, but are benefiting as well. Often shopping online brings discounts that aren’t offered in stores, and free shipping is frequently available.

Nonprofit fundraising efforts have really taken a dent from the recent economic turmoil, but online fundraising is helping to offset this. Consumers who are also nonprofit supporters are urged to shop online and make their purchases count.